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MARKETING PLAN

How to get from here to there with a street-smart marketing plan

Have questions about how to get more out of your marketing budget? Start by putting more into your marketing plan.
With the right marketing plan (plus some inspired casting and special effects) even an old, tired brand can seem totally fresh and new.

Go ahead. Pick at random ten companies. Size doesn’t matter. Some can be big, some can be small. You will find that the majority do not have a marketing plan, an internet marketing strategy or breakthrough sales and marketing strategies. Some will even proudly exclaim that they don’t need marketing planning, and they will tell you, without asking, that they are smarter than the competition because they don’t waste money on marketing plans. We wish them luck, because they are going to need it.

What are the right business marketing strategies for your business?

Do you need a marketing plan? Absolutely. But it needs to be right-sized to meet the client’s needs and expectations. So while the goal is always the same – Finding Customers, Creating Customers, Keeping Customers – the format of the plan can vary significantly, depending on whether you are working with a street-smart business entrepreneur with minimal formal training, a company president with no marketing training, or a by-the-book MBA trained to deal with the three Cs (customers, competitors and companies) and the four Ps (product, price, promotion and place).

Generate new leads and sales with a custom brand marketing strategy

Success depends on setting realistic (and quantified) marketing goals for the short and long term and being customer driven, which means everything in your strategic marketing plan exists to find customers, create customers and retain customers. Anything else is a distraction that will cost you time and money.

Why settle for less? Contact us today online or by phone (905-940-6610) to learn more about the many ways marketing strategic planning can help you generate more leads and sales.