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BRANDING

How strategic brand management and online brand management can help you increase leads and sales

When brand management goes wrong, even a Funta TV commercial is no fun.
When brand management goes wrong, even a Funta TV commercial is no fun.

It’s commonly held that brand management of product or service is the exclusive domain of large companies with big marketing budgets. This is a myth. If you sell something, you need product and brand management. Moreover, you can have a brand marketing strategy without any of the things normally associated with brands – fonts, colors, graphics. How can this be? Because a brand is the sum of all your customer interactions or “touches”.

There is a touch when a customer sees your ad, there is a touch when a customer gets your bill, there is a touch when a customer steps into your retail outlet or office. Successful organizations with strong brand management are aligned so that each of the touch points usually leads to a positive experience. Less successful organizations do one of the following:

  • deny the importance of strategic brand management, and end up with default branding – the branding that naturally develops through your customer interactions
  • confuse the customer by presenting a brand that has nothing to do with the customer’s actual experience
  • constantly change their brand identity, a costly strategy because brand awareness is lost with each change
  • obsess about the minutia of a letterhead design, but won’t spend even one day a year on the marketing planning that is a must to execute an effective brand management strategy

Why settle for less? Contact us today online or by phone (905-940-6610) to learn more about the many ways our approach to brand management can help you generate more leads and sales.