It’s commonly held that brand management of product or service is the exclusive domain of large companies with big marketing budgets. This is a myth. If you sell something, you need product and brand management. Moreover, you can have a brand marketing strategy without any of the things normally associated with brands – fonts, colors, graphics. How can this be? Because a brand is the sum of all your customer interactions or “touches”.
There is a touch when a customer sees your ad, there is a touch when a customer gets your bill, there is a touch when a customer steps into your retail outlet or office. Successful organizations with strong brand management are aligned so that each of the touch points usually leads to a positive experience. Less successful organizations do one of the following:
Why settle for less? Contact us today online or by phone (905-940-6610) to learn more about the many ways our approach to brand management can help you generate more leads and sales.