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PURCHASING HABITS QUIZ

How To Market To Women - Think you understand the differences between how to market to women and how to market to men?
Think you understand the differences between how to market to women and how to market to men? Think again.

Take our gender marketing quiz to test your understanding of how men and women make purchase decisions

 
1. Men place a high priority on performance guarantees?
   True False     plus Answer

2. Women prefer advertising that feature the colors red and black.
   True False     plus Answer

3. Which gender is most interested in product benefits?
   Women Men     plus Answer

4. Men are more likely to seek out a second opinion before
making a purchase.
   True False     plus Answer

5. Which gender is most likely to think through the long-range implications of a purchase?
   Women Men     plus Answer

6. When it comes to major purchases of consumer products, men make most of the major buying decisions.
   True False     plus Answer

7. Which gender places a high priority on customer service: men, women?
   Women Men     plus Answer

8. The most lucrative untapped market is Baby Boomer women (born 1946-1964).
   True False     plus Answer

9. Women prefer the color pink.
   True False     plus Answer

10. Which gender places a higher priority on the buying experience?
   Women Men     plus Answer

 

 

Measuring your gender marketing test results

8-10 correct answers: Congratulations. You are among the select few who understand gender marketing. Bonus marks if you also happen to be a man!

5-7 correct answers: Not bad. But it would be a good idea to learn more about the differences between the genders.

0-4 correct answers: Call us (905-940-6610). You need help.