Take a look at the following headlines:
Wipe out the competition with killer marketing programs
Make a better connection with XYZ phones
Can you tell which headline will appeal to men and which one will appeal to women? The first one will appeal to men because they are driven by the need to compete. Women will be more attracted to the second headline because they are driven by the desire to connect.
Do you understand the difference? Do you know how that should influence your marketing plan and advertising strategies? Are you even considering how many sales you are losing because you don't even consider gender?
See where you stand by taking our Purchasing Habits Quiz or give us a call (905-940-6610) for a free, no obligation consultation by phone.